Event marketing is a powerful strategy that allows businesses to create memorable brand experiences for their audience. By designing and executing impactful events, businesses can engage and inspire attendees, leaving a lasting impression that strengthens brand recognition and loyalty.

Whether it’s a product launch, conference, trade show, or community gathering, events provide a unique opportunity for businesses to showcase their brand’s values, products, and services in a dynamic and immersive setting. Through strategic event branding, businesses can differentiate themselves from competitors and build trust with their target audience.

In this article, we will explore the importance of event branding and provide insights and tips for creating unforgettable events that captivate attendees. From understanding your audience to incorporating breathtaking visuals, we will cover key strategies and best practices to elevate your event marketing game.

Key Takeaways:

• Event marketing creates memorable brand experiences that engage and inspire attendees.
• Effective event branding differentiates businesses from competitors and builds trust.
• Understanding your audience and tailoring your event to their preferences is crucial.
• Differentiating your event with unique value propositions and attractive incentives attracts attention.
• Breathtaking visuals and storytelling enhance the emotional impact of your event.

The Benefits of Creating Memorable Event Brands

Event branding is a strategic approach that plays a crucial role in differentiating your business from competitors, capturing the attention of your target audience, and communicating your unique value. By creating memorable event brands, you can leave a lasting impression on attendees and build a strong brand identity that resonates with consumers.

One of the key benefits of event branding is its impact on brand recall and recognition. When attendees have a memorable and positive experience at your event, they are more likely to remember your brand and associate it with the positive emotions they experienced. This increases the chances of them recalling your brand when making a purchase decision or recommending your business to others.

Moreover, a well-branded event helps establish trust with your audience. When you design and execute your events with a strong brand presence, it conveys professionalism, credibility, and consistency. Attendees perceive your business as trustworthy, which can lead to increased customer loyalty and willingness to engage with your brand in the future.

Creating a differentiated event brand is essential for standing out in a crowded marketplace. By offering unique experiences, you can attract attention and differentiate yourself from competitors. This can be achieved through innovative event formats, creative themes, engaging activities, or collaborations with industry experts.

Tip 1: Knowing Your Audience

To create effective event branding, it is crucial to have a deep understanding of your target audience. By knowing your audience and creating buyer personas, you can tailor your design and marketing choices to align with their preferences, increasing the chances of attracting the right attendees. Collecting demographic information, such as age, location, identity, occupation, interests, and pain points, allows you to create a more targeted and impactful event experience.

Creating buyer personas helps you paint a clearer picture of your ideal attendee. Consider their motivations for attending events, their goals and challenges, and their preferences for event formats and activities. This insight will guide you in crafting a brand experience that resonates with your target audience, resulting in higher engagement and satisfaction.

Tip 2: Differentiating Your Event from the Alternatives

To create a memorable event brand, it’s important to differentiate your event from alternatives. Offering an unique value proposition sets your event apart from others, providing attendees with compelling reasons to choose your event. This could be a unique theme, exclusive access to industry experts, or innovative event features.

Another effective strategy is to provide attractive incentives that make attending your event irresistible. This could include early bird discounts, exclusive merchandise or giveaways, or VIP experiences.

A great way to elevate your event is through collaboration with experts or celebrities. Partnering with well-known industry influencers or celebrities can help attract a larger audience and add credibility to your event. Their presence and endorsement can generate excitement and build anticipation among attendees.

Furthermore, incorporating gamification elements into your event can significantly enhance the attendee experience. Gamification adds an element of interactivity and fun, motivating attendees to participate, engage, and compete. This could involve gamified challenges, leaderboards, or interactive installations that encourage attendees to explore and interact with your event in a unique and memorable way.

To illustrate these strategies, let’s consider an example. XYZ Events is organizing a technology conference. They differentiate their event by offering a unique value proposition of providing hands-on workshops with industry experts, allowing attendees to gain practical knowledge and skills. They also provide attractive incentives, such as a conference swag bag filled with exclusive tech gadgets and discounts on future training programs. XYZ Events collaborates with renowned tech influencers who deliver insightful keynote speeches and offer one-on-one mentoring sessions. Additionally, they incorporate gamification elements, including a coding competition and interactive VR experiences, to make the event engaging and enjoyable for attendees.

By implementing these strategies, you can create an event brand that stands out and attracts a loyal following. Differentiation, attractive incentives, collaboration with experts, and gamification are key ingredients for a memorable event brand that attendees will flock to.

Tip 3: Winning People Over with Breathtaking Visuals

Visual marketing is a powerful strategy that can have a significant impact on your event branding. Research has shown that people naturally gravitate towards visually conveyed information, making it an effective way to capture their attention and create a lasting impression. By incorporating stunning visuals and storytelling into your event branding strategies, you can create a deeper connection with your audience.

Visuals have the ability to maximize awareness and recollection. When people see visually appealing content, they are more likely to remember it and recall it later. This can greatly benefit your event brand, as it increases the chances of people remembering and recognizing your brand in the future.

Emotional Impact

Visuals also have the power to evoke emotions. By using carefully crafted visuals, you can tap into the emotions of your audience and create a memorable experience. This emotional impact can help you forge a stronger bond with your attendees, making them more likely to engage with your brand and become loyal customers.

Take inspiration from successful ecommerce examples that use visuals to depict the emotional effects of their products. Think about how you can incorporate visuals that resonate with your audience and mirror the emotional experience you want them to have at your event.

Storytelling through Visuals

One effective way to engage your audience with visuals is through storytelling. By using visuals to tell a compelling story, you can captivate your audience’s attention and leave a lasting impression. Consider how you can create a visual narrative that aligns with your event’s message and goals.

To enhance the impact of your visuals, you can also add captions or brief explanations that reinforce the story you’re conveying. This will help ensure that your audience fully understands the message you want to convey through your visuals.

By paying careful attention to your event’s visuals and incorporating storytelling elements, you can create a visual experience that resonates with your audience, leaving a lasting impression and reinforcing your brand message.

Tip 4: Boosting Trust and Minimizing Risk

Building trust and minimizing risk are essential for getting your target audience interested in your events. In today’s digital age, consumers rely on social proof to make informed decisions. That’s where ratings and reviews come in.

By incorporating social proof into your event marketing strategy, you can establish your brand’s trustworthiness and credibility. Including ratings and reviews on your event landing pages can provide potential attendees with the reassurance they need to commit to attending.

When attendees see positive ratings and reviews from previous event participants, it boosts their confidence in the value and quality of your events. They feel more assured that their time and money will be well-spent, leading to higher attendance rates and greater engagement.

Why Social Proof Matters

Social proof is a psychological phenomenon where people look to others for guidance when making decisions. It serves as evidence that others have had positive experiences with your brand and events. In the context of event marketing, leveraging social proof through ratings and reviews helps potential attendees overcome doubts and hesitation.

By showcasing testimonials, feedback, and favorable ratings, you can highlight the positive impact your events have had on previous participants. This not only builds trust but also minimizes the perceived risk associated with attending an event.

When attendees see that others have had a rewarding and enjoyable experience at your events, it creates a sense of anticipation and excitement. It validates their decision to attend and increases their confidence in the value they will receive.

Remember: Incorporating social proof through ratings and reviews enhances the trustworthiness of your brand and minimizes the perceived risk for potential attendees.

Aligning Events and Digital Marketing for a Consistent Brand Experience

Events and digital marketing are two powerful strategies that businesses can leverage to create a consistent brand experience. When aligned effectively, these two forces work in harmony to engage and captivate your audience, fostering brand recognition and loyalty.

Consistency is key when it comes to brand identity. By integrating your events with your digital marketing efforts, you can ensure that your brand’s messaging, tone, and visuals remain coherent across all touchpoints. This alignment creates a seamless experience for your audience, making your brand more recognizable and memorable.

Personalization is another crucial aspect of aligning events and digital marketing. Understanding your target audience and their preferences allows you to tailor your event and digital content to meet their needs and interests. Whether it’s through personalized email marketing campaigns or targeted social media ads, personalized messaging enhances engagement and encourages participation.

Engagement and interactivity are fundamental components of successful events and digital marketing strategies. By designing interactive event experiences and incorporating interactive elements in your digital campaigns, you can create meaningful interactions with your audience. This not only keeps them engaged but also fosters a sense of connection and immersion with your brand.

Integration is crucial to ensure that your events and digital marketing efforts seamlessly complement each other. Make sure your event promotions are consistent across all digital channels, such as social media, email marketing, and landing pages. This integration ensures that your audience receives a cohesive and unified message, maximizing the impact of your brand experience.

Influencers play a significant role in modern marketing. Collaborating with influencers who align with your brand values and have a relevant audience can amplify your event reach and enhance your digital marketing efforts. Influencers can share their experiences, promote your event, and generate user-generated content, fostering authenticity and trust.

User-generated content is a powerful tool to leverage when aligning events and digital marketing. Encourage attendees to share their experiences through social media posts, reviews, and testimonials. This not only amplifies your brand reach but also creates a sense of community among your audience.

Key Takeaways:

• Aligning events and digital marketing creates a consistent brand experience.
• Consistency in brand identity across all touchpoints enhances brand recognition.
• Personalization of event and digital content improves audience engagement.
• Engagement and interactivity foster meaningful connections with your audience.
• Integrated event promotions across digital channels maximize brand impact.

How to Align Events and Digital Marketing

To align events and digital marketing successfully, you must have a clear understanding of your brand identity, target audience, and goals. By mapping out the customer journey and identifying key touchpoints for engagement, such as email marketing, social media, landing pages, live streaming, video, podcasts, and remarketing, you can create a cohesive and effective brand experience.

First and foremost, it’s essential to establish and maintain a strong brand identity across all platforms. Your brand identity should reflect your values, mission, and personality, allowing your target audience to connect with your brand on a deeper level.

Understanding your target audience is crucial for aligning events and digital marketing. By identifying who your audience is, what they want, and where they spend their time, you can tailor your marketing efforts to resonate with them. Conduct thorough research to determine their demographics, preferences, behaviors, and pain points.

Mapping the Customer Journey

Mapping out the customer journey is a vital step in aligning events and digital marketing. It involves understanding the various stages your target audience goes through, from initial awareness of your brand to making a purchase or taking desired actions.

Identify the touchpoints where your audience interacts with your brand and develop strategies to engage them effectively. Email marketing can be used to nurture leads and provide personalized content. Social media platforms are ideal for building brand awareness, engaging with your audience, and creating a community. Landing pages can capture leads and provide more information about your events. Live streaming, videos, and podcasts can offer valuable content and insights. Finally, remarketing can re-engage users who have shown interest but haven’t taken the desired action.

By utilizing these key touchpoints, you can create a seamless customer journey that guides individuals from awareness to conversion, maximizing the impact of your events and digital marketing efforts.

Furthermore, integrating events and your digital marketing strategy can amplify the overall impact. Utilize live streaming during your events to engage remote attendees and provide an immersive experience. Leverage video content to showcase event highlights, interviews with speakers, and behind-the-scenes footage. Additionally, podcasts allow you to deliver valuable content and establish thought leadership within your industry.

Incorporating remarketing into your strategy is also essential. By retargeting individuals who have interacted with your brand but haven’t made a purchase or taken a desired action, you can nurture them further and increase the likelihood of conversion. Remarketing ads can be displayed on various platforms, reminding users about your events and encouraging them to take action.

Overall, aligning events and digital marketing requires a strategic approach that considers your brand identity, target audience, and customer journey. By leveraging email marketing, social media, landing pages, live streaming, video, podcasts, and remarketing, you can create a consistent and compelling brand experience that drives engagement and amplifies the success of your events.

How to Create Event Content that Stands Out

Creating event content that stands out requires a strategic focus on relevance, value, and emotion. Your event content should be tailored to match the needs and interests of your audience, providing them with useful information, solutions, and an emotional connection. By carefully planning your event content, including selecting the right speakers, designing impactful presentations, and creating engaging activities, you can create a memorable experience that captivates your attendees.

One important aspect of creating standout event content is ensuring its relevance to your audience. Understand who your target attendees are and what they are looking for. Research their pain points, interests, and preferences to craft content that directly addresses their needs and captures their attention. By delivering content that is relevant to their lives and challenges, you will demonstrate your understanding of their perspective and establish a connection.

Adding value to your event content is another key factor in its success. Your attendees should leave with new knowledge, skills, or perspectives that they can apply in their personal and professional lives. Consider providing practical tips, actionable insights, or exclusive resources that they can’t find elsewhere. Delivering valuable content will position your event as a trusted resource and provide a strong incentive for attendees to engage with your brand beyond the event itself.

An unforgettable event experience elicits emotions and creates a lasting impact on your attendees. Incorporate elements in your event content that evoke positive emotions, such as inspiration, motivation, or excitement. Personal stories, impactful visuals, and interactive activities can create an emotional connection with your audience, making your event memorable and leaving a lasting impression.

Choosing the right speakers is crucial for creating standout event content. Look for industry experts, thought leaders, or professionals with unique insights and compelling stories to share. Their expertise and credibility will enhance the value of your event and elevate the content delivered. Additionally, ensure that your selected speakers are dynamic, engaging, and able to captivate the audience from start to finish.

A well-designed presentation is essential for delivering impactful event content. Create visually compelling slides, incorporating relevant images, clear charts, and concise text. Use storytelling techniques to convey your message effectively and keep your audience engaged. Consider incorporating multimedia elements, such as video clips or live demonstrations, to enhance the overall experience.

Engaging activities can elevate your event content and make it more interactive and memorable. Plan interactive workshops, panel discussions, or networking sessions that encourage active participation and knowledge sharing. Incorporate gamification elements, such as quizzes or challenges, to boost attendee engagement and create a fun and collaborative environment.

By following these strategies for creating event content that stands out, you can ensure that your attendees have a valuable and memorable experience. Your content will resonate with their needs, provide valuable insights, and evoke positive emotions, leaving a lasting impression that extends beyond the event.

How to Design Event Visuals that Attract Attention

Designing event visuals that attract attention is essential for creating a memorable brand experience. By following visual design principles such as contrast, hierarchy, alignment, and balance, you can ensure that your visuals effectively communicate key points and capture the audience’s attention.

When designing event visuals, it’s important to stay consistent with your brand guidelines. Use colors, fonts, images, and icons that align with your brand identity to maintain a cohesive and recognizable visual language.

Creative and memorable visuals are more likely to leave a lasting impression on your audience. Keep your visuals clear, simple, and engaging to enhance the overall event experience. Strive for visuals that are visually appealing and easy to understand, conveying your message and key points effortlessly.

To make your event visuals more effective, consider incorporating storytelling techniques. Storytelling through visuals can create an emotional connection with your audience and make your brand message more relatable.

Remember to pay attention to the placement and size of visuals within your event materials. Utilize visual hierarchy to highlight important information and guide the viewer’s attention.

When selecting images or graphics, choose ones that relate directly to your event and its purpose. This will help establish a clear connection between your visuals and the desired message.

To provide a visual example, here’s an image that demonstrates the importance of clear and memorable visuals in event branding:

How to Measure and Improve Brand Experience

Measuring and improving brand experience is essential for ensuring the success and effectiveness of your events. To achieve this, it’s important to utilize a combination of quantitative and qualitative methods. Quantitative methods involve collecting and analyzing data to gain insights into key metrics, while qualitative methods focus on gathering feedback and conducting surveys, interviews, and testimonials to understand the customer experience on a deeper level.

Quantitative Methods and Data Analysis

Quantitative methods provide valuable insights into the performance of your events and brand experience. By tracking metrics such as attendance, engagement, conversion rates, retention rates, and revenue, you can objectively evaluate the impact and effectiveness of your events. Analyzing this data allows you to identify trends, patterns, and areas for improvement. Utilize tools such as Google Analytics or event management platforms to track and measure these metrics accurately.

Qualitative Methods and Feedback

Qualitative methods help you gain a deep understanding of the customer’s perspective and their experience with your brand. Feedback can be gathered through post-event surveys, interviews with attendees, and testimonials. Surveys allow you to collect valuable feedback on various aspects of the event, such as satisfaction, relevance, and impact. Interviews provide an opportunity for in-depth conversations and deeper insights into the attendee’s experience and perception. Testimonials help showcase real-life experiences and can be used as social proof to build trust and credibility.

By analyzing both quantitative and qualitative data, you can identify trends, strengths, weaknesses, and opportunities for improvement. This analysis will guide you in refining your event strategy, making data-driven decisions, and enhancing the overall brand experience for your audience.

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Introduction to Experiential Marketing

Experiential marketing is a powerful strategy that focuses on creating impactful experiences for your audience. Unlike traditional marketing methods that rely on one-way communication, experiential marketing actively engages the audience in a personal and interactive way. By immersing your audience in memorable experiences, you can increase brand recognition and ultimately drive revenue growth.

What is Experiential Marketing?

Experiential marketing involves designing and executing experiences that leave a lasting impression on your target audience. It goes beyond simply showcasing your products or services and instead aims to create meaningful interactions and connections with your brand. The key is to engage your audience on an emotional and sensory level, allowing them to actively participate and fully experience your brand.

Engaging the Audience

Experiential marketing captivates your audience by inviting them to be part of a unique and memorable event. Whether it’s through interactive displays, hands-on activities, or immersive environments, you can create opportunities for your audience to engage with your brand in a meaningful way. By actively involving them, you can generate excitement, foster a deeper connection, and increase their interest and willingness to interact with your brand.

Building Brand Recognition

One of the key benefits of experiential marketing is the ability to enhance brand recognition. Through immersive experiences that embody your brand identity, values, and messaging, you can create a strong and memorable brand presence. By associating your brand with positive emotions and memorable moments, you increase the likelihood of your audience remembering and recognizing your brand in the future.

Driving Increased Revenue

Experiential marketing has a direct impact on revenue generation. Engaging your audience and creating memorable experiences can drive interest and desire for your products or services, ultimately leading to an increase in sales and revenue. By providing unique and immersive experiences that differentiate your brand from competitors, you can attract new customers, stimulate repeat purchases, and foster brand loyalty.

What Experiential Marketing Is Not

Experiential marketing is a concept that is often misunderstood. It goes beyond the simple comparison of real-life advertising versus screen-based advertising. Unlike passive forms of advertising, experiential marketing requires active audience participation and engagement. It involves creating immersive experiences that connect with people on a deeper level and leave a lasting impression.

Unlike traditional forms of advertising where the audience is passive, experiential marketing seeks to involve individuals in a memorable and interactive way. It encourages them to actively engage with a brand and its products or services. By immersing the audience in a sensory-rich environment, experiential marketing creates an emotional connection and fosters a sense of belonging.

Consider the difference between watching a television commercial and participating in a live brand activation event. While a commercial may convey a brand’s message, it does not necessarily provide an opportunity for direct interaction or engagement. On the other hand, a brand activation event allows consumers to physically experience a brand, try its products, and engage with its representatives.

Experiential Marketing vs. Passive Advertising

Passive advertising methods, such as television commercials, print ads, and billboards, simply present information to a passive audience. While these methods have their own advantages in terms of reach and exposure, they lack the immersive and interactive nature of experiential marketing.

Experiential marketing creates a two-way communication channel between the brand and the audience. It encourages participation and enables individuals to actively explore and interact with a brand’s offerings. Through hands-on experiences, people can form personal connections with a brand, fostering greater loyalty and brand advocacy.

Furthermore, experiential marketing goes beyond the limitations of screens. While digital marketing channels provide opportunities for personalized and targeted advertising, experiential marketing takes place in the real world, allowing for the use of multiple senses and providing a more tangible and memorable experience.

Real-Life vs. Screen-Based Advertising

Experiential marketing is not limited to real-life or physical events. While live brand activations and in-person experiences are common examples of experiential marketing, the concept can also be extended to screen-based advertising.

Screen-based experiential marketing utilizes digital platforms, such as interactive websites, virtual reality experiences, and augmented reality applications, to engage and immerse the audience. These digital experiences can replicate real-life interactions and provide unique opportunities for brand engagement and storytelling.

Ultimately, the key distinction between experiential marketing and other advertising tactics lies in the level of audience participation and engagement. Experiential marketing actively involves the audience, creating memorable and interactive brand experiences that leave a lasting impression.

Types of Experiential Marketing

Experiential marketing offers businesses the opportunity to engage their audience through various forms of immersive experiences. Let’s explore the different types of experiential marketing:

1. Live Events

Live events are a classic form of experiential marketing that allows brands to interact with their audience in real-time. These events can range from product launches and trade shows to conferences and music festivals. Through live events, businesses can create memorable experiences that leave a lasting impact on attendees.

2. Installations

Installations are creative and visually appealing experiences that captivate and engage the audience. They can be temporary or permanent structures designed to generate curiosity, provoke emotions, or convey a brand’s message. Installations are often used in public spaces, galleries, or retail environments to create a unique and immersive brand experience.

3. Digital Experiential Marketing

Digital experiential marketing leverages technology to create immersive brand experiences in the digital realm. This includes interactive websites, virtual reality (VR) or augmented reality (AR) experiences, mobile apps, social media campaigns, and online contests. With the advancement of technology, digital experiential marketing allows businesses to engage a wider audience and provide personalized experiences.

Examples of Successful Experiential Marketing Campaigns

Here are a few examples of successful experiential marketing campaigns:

1. Coca-Cola’s Happiness Machine: Coca-Cola created a vending machine that dispensed free bottles of Coke and surprising gifts to college students. This campaign generated excitement, social media buzz, and positive brand association.

2. Nike’s Run Like Me: Nike created an immersive installation where individuals could experience running as their favorite professional athletes. Through a combination of visual effects, audio cues, and interactive elements, Nike brought the thrill and inspiration of elite athleticism to the public.

3. Airbnb’s Floating House: Airbnb created a unique installation, a floating house on the River Thames in London. This experiential marketing campaign showcased the breadth of accommodation options available through Airbnb and allowed visitors to explore the house and interact with the brand.

These examples demonstrate how various forms of experiential marketing can captivate audiences, create brand awareness and loyalty, and generate positive word-of-mouth.

As you consider implementing experiential marketing for your business, think about which type of experience aligns best with your brand and target audience. Whether it’s a live event, installation, or digital experience, creating immersive and memorable brand experiences can significantly impact your overall marketing strategy.

Best Practices of Experiential Marketing

When it comes to experiential marketing, there are several best practices that can help you design and execute a successful campaign. By implementing these strategies, you can effectively engage your target audience and create memorable brand experiences.

Define Clear Campaign Goals

Before embarking on an experiential marketing campaign, it is crucial to define clear goals. What do you want to achieve through your campaign? Whether it’s increasing brand awareness, driving sales, or fostering customer loyalty, having specific campaign goals will guide your strategy and measure its success.

Expand Your Reach

In order to maximize the impact of your experiential marketing efforts, it’s important to expand your reach. Consider partnering with influencers, industry experts, or relevant organizations that can help amplify your message and increase your brand’s visibility. By reaching a wider audience, you can increase the potential impact of your campaign.

Clarify Your Brand Image

Experiential marketing offers a unique opportunity to showcase and reinforce your brand’s image. Make sure your event aligns with your brand values, personality, and aesthetics. This consistency will help create a strong and memorable brand association in the minds of your audience.

Create Compelling Stories

Storytelling is a powerful tool in experiential marketing. Craft compelling narratives that resonate with your target audience and connect emotionally. By weaving storytelling into your event experiences, you can create a deeper and more meaningful connection with your attendees.

Maintain Authenticity

Authenticity is key to successful experiential marketing. Be true to your brand and genuinely engage with your audience. Avoid gimmicks or inauthentic tactics that could undermine your brand’s credibility. Customers appreciate genuine experiences and are more likely to develop a lasting connection with a brand that maintains authenticity.

By following these best practices, you can design and execute an experiential marketing campaign that effectively engages your target audience, enhances your brand image, and creates memorable experiences. Remember to continuously measure and evaluate the results of your campaign to refine your approach and drive ongoing success.

Conclusion

Event marketing is a powerful tool that allows businesses to create unforgettable brand experiences for their audience. By integrating event marketing with digital strategies, businesses can ensure a consistent and impactful brand experience across all touchpoints.

Experiential marketing takes event marketing a step further by engaging the audience on a deeper level, fostering brand recognition, and building customer loyalty. Through immersive and interactive experiences, businesses can establish a strong connection with their audience and leave a lasting impression.

To maximize the impact of event marketing and experiential marketing, it is crucial to implement best practices. This includes knowing your target audience, differentiating your events, captivating with compelling visuals, and fostering trust through social proof. By following these strategies, businesses can create successful campaigns that drive brand awareness, customer engagement, and long-term brand impact.

In conclusion, event marketing and experiential marketing offer businesses unique opportunities to connect with their audience, create memorable brand experiences, and drive brand recognition and loyalty. By implementing effective strategies and aligning events with digital marketing efforts, businesses can achieve remarkable results and set themselves apart in the competitive marketplace.

Source Links

• https://www.cvent.com/en/blog/events/experiential-marketing
• https://inevent.com/blog/others/tips-for-creating-a-memorable-event-brand-and-great-examples-to-learn-from.html
• https://www.linkedin.com/advice/3/how-can-you-create-memorable-brand-experience